TAPRO
Agency : Keyo Labs
Project : Brand Concept Initiation
Concept & Manipulator : Yohan Fernando
Colour, inventiveness, and commerce abound in Sri Lanka's arts and crafts. Since the earliest days of time, people have been making everything from jewellery to masks, chinaware, and pottery here, where tradition and legacy reign supreme. These industries are preserved and raised by unique families who pass down from generation to generation. The problem is that, even within those families, the present generation may be the last link in most of industries. Tapro originates here. The objective is to determine the causes of the disappearance of handcraft industries and to formulate a solution that could be applied to make these businesses viable and contribute to the economy.
Production Village - The village was created particularly for tourists in order to promote our traditional crafts industries and offer them with hands-on experience. Tapro Village will provide a unique and timely solution to many of the issues that our handicraft enterprises face. We demonstrate the industries of Batik, wood carving, glass, devil mask, and cinnamon that are involved in the Tapro production process. Each industrial demo will be done by a real professional with extensive experience in the relevant areas. In the long term, this will help to attract both visitors and locals. This will result in cash inflows and the generation of brand income. advantages, the village will be the best option for our own dwindling industry in order to establish a good future generation.
